Beyond Spin

Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.

Prin povestea Silicon Graphics, acest text demonstreaza modul in care jurnalismul corporativ poate ajuta companiile sa faca fata socurilor bruste de PR si sa ramana deschise, flexibile si inovatoare. De asemenea, descrie sistemul de comunicatii corporative, strategia si filosofia care au ajutat compania sa faca fata unei crize majore.