Beyond the E-Myth

Beyond The E-Myth embraces the fundamental premise of that first book--that a small business only succeeds to the degree its owner goes to work ON the business rather than just IN it, creating the systemic Operating System that makes that business unique in the marketplace.

Beyond The E-Myth expands that conversation with the entrepreneurial small business owner, in a clear, precise, and compelling overview that addresses their main job--inventing, building, and launching a company with the power to -scale---to grow beyond the -Company of One- in a straightforward, eight-step process.

When asked, Gerber emphatically explains: -I wrote this to make the job of building a small business easy--for every man or woman struggling to get it right. This book cuts to the chase: A company is a product to be sold. Build it right, and you will sell it. Build it wrong, and you won't. Most small business owners won't. This book was written to fix that.-

Dincolo de e-mit imbratiseaza premisa fundamentala a acelei prime carti - aceea ca o afacere mica reuseste doar in masura in care proprietarul sau merge sa lucreze pe afacere, mai degraba decat doar in ea, creand sistemul de operare sistemic care face ca afacerea sa fie unica in Dincolo de E-Myth, se extinde conversatia cu proprietarul intreprinderilor mici, intr-o imagine de ansamblu clara, precisa si convingatoare care se adreseaza principalului lor loc de munca - inventarea, construirea si lansarea unei companii cu puterea de a-scala --- sa creasca dincolo de -Compania One- intr-un proces simplu, in opt pasi. Cand a fost intrebat, Gerber explica cu insistenta: -Am scris acest lucru pentru a face munca de a construi o mica afacere usoara - pentru fiecare barbat sau femeie care se lupta sa o obtina dreapta.