Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Explores big data in terms of digital marketing for meaningful analysis of information that can improve marketing strategies using the latest digital techniques. The book covers a range of marketing topics, including search engine marketing, consumer behaviour, social media marketing, online advertising, and how they interact with big data.

Exploreaza datele mari in ceea ce priveste marketingul digital pentru o analiza semnificativa a informatiilor care pot imbunatati strategiile de marketing folosind cele mai recente tehnici digitale. Cartea acopera o serie de subiecte de marketing, inclusiv marketingul in motoarele de cautare, comportamentul consumatorilor, marketingul in retelele sociale, publicitatea online si modul in care interactioneaza cu datele mari.