Bigger Prize

Leading business strategist and former CEO Margaret Heffernan draws lessons from long-successful companies to dispel the myth that competition has to be a zero-sum game, and shows corporations, institutions, and individuals that foster collaboration and a healthy interdependency are more likely to become and remain significant leaders in their field.

Strategul principal de afaceri si fostul CEO Margaret Heffernan trage lectii de la companiile cu succes de mult timp pentru a risipi mitul conform caruia concurenta trebuie sa fie un joc cu suma zero si arata corporatiilor, institutiilor si persoanelor care incurajeaza colaborarea si o interdependenta sanatoasa sunt mai susceptibile de a deveni si sa ramana lideri semnificativi in domeniul lor.