Blockbusters

What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.

Ce se afla in spatele succesului fenomenal al companiilor de divertisment precum Warner Bros, Marvel Enterprises si Manchester United - alaturi de vedete precum Jay-Z si Lady Gaga? In aceasta carte, autorul explica un adevar puternic despre lumea divertismentului: construirea unei afaceri in jurul produselor de succes este calea cea mai sigura catre succesul pe termen lung.