BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal.

Explica psihologia consumatorului pentru a va invata cum sa personalizati si sa imbunatatiti o abordare si sa utilizati raspunsuri de baza, primare, care sunt subtile, dar extrem de eficiente. Aceasta carte va aduce fata in fata cu procedurile intime de evaluare ale prospectului, astfel incat sa le puteti transforma in motivatii de vanzari si sa incheiati afacerea.