Brand Activism

This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.

Aceasta carte examineaza critic modul in care brandurile determina vizibilitatea problemelor sociale prin practicile lor publicitare, influentand modurile in care suntem convinsi sa simtim, sa gandim si sa actionam ca si consumatori si cetateni.