Brand Atlas

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset.

,,Purtand marca comerciala a Alinei Wheeler de aspect si design frumos, cartea va duce intr-o calatorie prin aproape fiecare element important de branding la care va puteti gandi, de la pasiune la pozitionare." Blogul de marketing influent (mai 2011) Brandul unei companii este cel mai de pret bun al sau.