Brand Brilliance

"As a modern entrepreneur you need an incisive vision; for both what your brand stands for and where it's headed. You need to communicate in a way that always enchants your audience and you need to retain that focus in an increasingly noisy world. In Brand Brilliance, bestselling author and branding expert Fiona Humberstone will take you on a comprehensive journey. She will help you to define your dream clients, refine your message and up your marketing game. This book will bring substance and clarity to your brand, bring into focus the things that really matter and enable you to communicate with flair and intention"--Provided by publisher.

„In calitate de antreprenor modern, aveti nevoie de o viziune incisiva; atat pentru ceea ce reprezinta brandul dvs., cat si pentru ce se indreapta. Trebuie sa comunicati intr-un mod care sa va incante mereu publicul si trebuie sa pastrati concentrarea intr-o lume din ce in ce mai zgomotoasa.