Brand Failures

Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.

Examinati 100 dintre cele mai spectaculoase dezastre ale marcilor din lume, inclusiv Enron, Pan Am, tigari fara fum si lenjerie Bic si invatati lectii valoroase pentru a asigura o existenta sanatoasa pentru brandul dvs.