Brand Gap, The

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

Prezinta o teorie unificata a marcii. Aceasta lucrare arata modul in care abordarea strategica sau creativa a gandirii se poate uni pentru a produce un ,,brand carismatic".