Brand Mysticism

An edgy and irreverent treatise on the art of branding from the booze world's mastermind on the subject, Steven Grasse, “the punk-rock prince of small-batch spirits” (Food & Wine) and creator of Hendrick's Gin and Sailor Jerry Rum, perfect for fans of unconventional books on business and creativity like those by Seth Godin (This is Marketing) and Austin Kleon (Steal Like an Artist)

Un tratat nervos si ireverent despre arta brandingului de la creierul lumii bauturii pe acest subiect, Steven Grasse, ,,printul punk-rock al bauturilor spirtoase mici" (Food & Wine) si creatorul lui Hendrick's Gin si Sailor Jerry Rum, perfect pentru fanii cartilor neconventionale despre afaceri si creativitate, precum cele de Seth Godin (This is Marketing) si Austin Kleon (Steal Like an Artist)