Brand Relevance

Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.

Arata cum sa elimini concurenta si sa devii brandul principal pe piata ta. Aceasta carte defineste conceptul de relevanta a marcii folosind zeci de studii de caz - Prius, Whole Foods, Westin, iPad si multe altele - si explica modul in care relevanta marcii influenteaza dinamica pietei, ceea ce genereaza oportunitati pentru brandul tau si amenintari pentru concurenta.