Brand Relevance

Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.

Arata cum sa elimini concurenta si sa devii marca principala pe piata ta. Aceasta carte defineste conceptul de relevanta a marcii folosind zeci de studii de caz - Prius, Whole Foods, Westin, iPad si altele - si explica modul in care relevanta marcii determina dinamica pietei, ceea ce genereaza oportunitati pentru marca dvs. si amenintari pentru concurenta.