Brand Risk

Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin

Asumarea responsabila a riscurilor este esentiala pentru managementul eficient al marcii. Alfabetizarea riscurilor este a treia competenta necesara a marketerului, alaturi de perspectiva strategica si intelegere financiara.