Branded Content and Entertainment in Advertising

This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

Acest volum analizeaza continutul de marca printr-un studiu teoretic si empiric pentru a examina factorii care au condus la cresterea exponentiala si la adaptarea proceselor de publicitate creative in crearea de continut de marca.