The Branded Mind

Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.

Explorati evolutiile neurostiintei si neuromarketingului si modul in care neurostiinta poate contribui la strategiile de marketing si de construire a marcii, inclusiv la personalitate, comportamentul consumatorilor, luarea deciziilor si segmentarea pietei.