Branding For Dummies

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.

Descoperiti cum sunt create, gestionate, diferentiate, valorificate si licentiate brandurile. Indiferent daca afacerea dvs. este mare sau mica, globala sau locala, aceasta noua editie a cartii Branding For Dummies va ofera elementele esentiale pentru a crea, imbunatati si mentine un brand de succes.