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Branding For Dummies


Disponibilitate: LIVRARE IN 2-4 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9781118958087

108,99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions--or anything in between--Branding For Dummies makes it fast and easy.

Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises--and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

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Autor Chiaravalle, Bill / Schenck, Barbara Findlay
Editura John Wiley & Sons Inc
Dimensiuni 188 x 236 x 16
Data Publicarii 19/12/2014
Format Necartonata
Numar pagini 384
Descriere RO Descoperiti cum sunt create, gestionate, diferentiate, parghiate si licentiate brandurile Fie ca afacerea dvs. este mare sau mica, globala sau locala, aceasta noua editie Branding For Dummies va ofera suruburi pentru a crea, imbunatati si mentine un brand de succes. Va va ajuta sa definiti misiunea companiei dvs., beneficiile si caracteristicile produselor sau serviciilor dvs., ce parere au deja clientii si potentialii dvs. despre marca dvs., ce calitati doriti sa le asocieze companiei dvs. si multe altele. -Consiliere engleza si instructiuni pas cu pas, Branding For Dummies acopera asamblarea unei echipe de brand de top, pozitionarea marcii dvs., gestionarea reclamelor si promotiilor, evitarea greselilor si mentinerea marcii viabile, vizibile si sanatoase.
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
Descoperiti cum sunt create, gestionate, diferentiate, parghiate si licentiate brandurile Fie ca afacerea dvs. este mare sau mica, globala sau locala, aceasta noua editie Branding For Dummies va ofera suruburi pentru a crea, imbunatati si mentine un brand de succes. Va va ajuta sa definiti misiunea companiei dvs., beneficiile si caracteristicile produselor sau serviciilor dvs., ce parere au deja clientii si potentialii dvs. despre marca dvs., ce calitati doriti sa le asocieze companiei dvs. si multe altele. -Consiliere engleza si instructiuni pas cu pas, Branding For Dummies acopera asamblarea unei echipe de brand de top, pozitionarea marcii dvs., gestionarea reclamelor si promotiilor, evitarea greselilor si mentinerea marcii viabile, vizibile si sanatoase.
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