Branding of Tourist Destinations

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Marketingul destinatiilor turistice necesita o planificare strategica continua si luare a deciziilor. Aceasta carte ofera cercetatorilor si practicienilor o intelegere aprofundata a diferitelor produse turistice, strategii de marketing si tactici de branding a destinatiei, precum si informatii utile despre practicile turistice durabile si responsabile.