Brands and Branding

The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.

Cartea prezinta o perspectiva practica asupra construirii de branduri prin intermediul retelelor sociale si al utilizarii tehnologiilor de inteligenta artificiala. Cititorii vor dobandi o intelegere introductiva clara a rolului comportamentului consumatorului si a metodelor de cercetare cu care orice manager de brand trebuie sa fie familiarizat.