Brandsplaining

'Filled with fascinating and funny insights' Professor Gina Rippon, author of The Gendered Brain



Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling "fempowerment" back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution: a framework to follow for marketing that is fresh, exciting, and - at last - sexist-free.

,,Pline de perspective fascinante si amuzante", profesorul Gina Rippon, autoarea cartii The Gendered BrainBrands profita de a spune femeilor cine sunt si cum sa fie. Acum au descoperit feminismul si sunt hotarati sa ne vanda ,,puterea feminina" inapoi.