Breaking Through

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes.

In aceasta carte, autoarea reuneste lucrari distinctive si de ultima generatie, bazate pe propriile cercetari si pe colaborarea cu companii de top din domeniile strategice, de marketing si inovatie, pentru a oferi un model nou si dinamic de implementare a orientarii catre client in intreprinderi.