Bridging the Innovation Gap

This book offers fresh insights into innovation management and its prerequisites. Starting with the innovation dilemma that enterprises face, the book analyses the concept of innovation as it is (mis)understood in practice, and identifies the missing element in current innovation theories - the innovation gap.

Aceasta carte ofera perspective noi despre managementul inovatiei si despre cerintele sale preliminare. Pornind de la dilema inovatiei cu care se confrunta intreprinderile, cartea analizeaza conceptul de inovare asa cum este (prost)inteles in practica si identifica elementul lipsa din teoriile actuale ale inovatiei - decalajul inovatiei.