Building AI Driven Marketing Capabilities

From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology.

De la intelegerea diferitelor tehnologii ca un factor de sprijin pana la eforturile de marketing si impactul acestora asupra luarii deciziilor si cartografierea diferitelor fatete ale experientei clientilor, aceasta carte este recomandata specialistilor in marketing si cursantilor sa inteleaga avantajele utilizarii tehnologiei.