Business Acumen for Strategic Communicators

Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.

Bazandu-se pe cartile anterioare ale lui Ragas si Culp, acest registru de lucru ofera oportunitati de invatare practica pentru a ajuta la punerea in practica a cunostintelor nou dobandite despre perspicacitatea afacerilor. Prin brief-uri, exercitii si activitati de discutie, cititorii vor invata sa analizeze si sa interpreteze materialele cheie de afaceri produse de companii si organizatii nonprofit.