Business Acumen for Strategic Communicators

Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.

Perspicacitatea afacerilor a aparut ca o competenta critica pentru comunicatori. Dar daca esti un profesionist in relatii publice, publicitate sau comunicare care nu a fost la scoala de afaceri, cum te poti asigura ca ai abilitatile si abilitatile necesare pentru a evolua odata cu rolul tau?