Business Analytics

Business analytics is about leveraging data analysis and analytical modeling methods to achieve business objectives. Suitable for senior and graduate students in business or data science, this innovative text presents methods in an intuitive fashion and backs up business applications with an approachable level of mathematical rigor.

Analiza de afaceri se refera la valorificarea analizei datelor si a metodelor de modelare analitica pentru a atinge obiectivele de afaceri. Potrivit pentru studentii seniori si absolventi in afaceri sau stiinta datelor, acest text inovator prezinta metode intr-un mod intuitiv si sustine aplicatiile de afaceri cu un nivel abordabil de rigoare matematica.