Business Analytics, Volume II

Discusses the models based on fact-based data to measure past business performance to guide an organization in visualizing and predicting future business performance and outcomes. The book provides a comprehensive overview of analytics in general with an emphasis on predictive analytics.

Discuta modelele bazate pe date concrete pentru masurarea performantei afacerilor anterioare, cu scopul de a ghida o organizatie in vizualizarea si prezicerea performantei si rezultatelor viitoare ale afacerii. Cartea ofera o prezentare generala cuprinzatoare a analizelor in general, cu accent pe analiza predictiva.