Business Communication

A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader ? abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format ? continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.

Un lider de piata de incredere, COMUNICAREA DE AFACERI: PROCES SI PRODUS prezinta cea mai inovatoare acoperire a pietei a abilitatilor de comunicare la locul de munca, cu un accent extins pe scrierea digitala. Infografice convingatoare, noi si un design nou si vibrant fac apel la cursantii vizuali de astazi.