Business Model Innovation

First, it offers a deeper understanding of the evolution of research on BMI through an ontological map that identifies the key thematic areas in the literature. Third, the authors identify clear and specific directions for further research and offer suggestions on research design, creating an informative road map for the future.

In primul rand, ofera o intelegere mai profunda a evolutiei cercetarii asupra IMC printr-o harta ontologica care identifica domeniile tematice cheie din literatura. In al treilea rand, autorii identifica directii clare si specifice pentru cercetari ulterioare si ofera sugestii privind proiectarea cercetarii, creand o foaie de parcurs informativa pentru viitor.