Business Model Pioneers

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market.

Inovatiile modelului de afaceri sunt concepute si implementate de un tip special de antreprenor: pionierii modelului de afaceri. Aceasta carte prezinta 14 studii de caz convingatoare ale pionierilor modelelor de afaceri si ale companiilor lor, care au introdus cu succes noi idei de afaceri pe piata.