Business of Choice

In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.

In aceasta a doua editie a The Business of Choice, autorul expert si consultant Matthew Willcox exploreaza stiinta influentarii alegerii, reunind munca a mii de oameni de stiinta si practicanti comportamentali. Trecand la inima stiintei, Willcox va ajuta sa aplicati acest lucru propriilor strategii de marketing si brand.