The Business of History

Why are today's businesses as they are? Building on WH Beable's Romance of Great Businesses, a description of 32 significant companies published a century ago, this book explores how some British commercial icons started, evolved and then coped with an ever-more-complex economic environment.

De ce sunt afacerile de astazi asa cum sunt? Pornind de la Romance of Great Businesses a lui WH Beable, o descriere a 32 de companii importante publicata in urma cu un secol, aceasta carte exploreaza modul in care unele icoane comerciale britanice au inceput, au evoluat si apoi au facut fata unui mediu economic din ce in ce mai complex.