Business of Marketing Research

Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.

Prezinta cititorilor o abordare extrem de practica a cercetarii de marketing. Textul ii familiarizeaza pe studenti cu cunostintele si abilitatile fundamentale, prezinta exemple practice si anecdote ample si este plin si intemeiat pe rigoare academica.