Business-to-Business Marketing

Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments.

Potrivit pentru studentii care urmeaza module de marketing B2B, acest titlu abordeaza atat abordarile europene, cat si cele din SUA pentru a forma un text echilibrat si global. Acopera atat teoria, cat si practica marketingului global intre companii.