Business-to-Business Marketing

Brennan and Canning cover the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies.

Brennan si Canning acopera teoria si practica marketingului global business-to-business (b2b) dintr-o perspectiva europeana, iluminand subiectul cu o gama larga de caracteristici de invatare si studii de caz.