Cambridge Handbook of Nonmarket Strategy in a Global Context

A comprehensive 360-degree guide to nonmarket strategy. Supporting researchers, students, and practitioners, this essential handbook navigates global uncertainty, geopolitical tensions, and societal challenges such as ESG and AI, offering proactive solutions for managing corporate legitimacy in a volatile world.

Un ghid cuprinzator, complet, pentru strategia non-market. Acest manual esential, care ofera sprijin cercetatorilor, studentilor si practicienilor, navigheaza prin incertitudinea globala, tensiunile geopolitice si provocarile societale, cum ar fi ESG si IA, oferind solutii proactive pentru gestionarea legitimitatii corporative intr-o lume volatila.