Cases in Public Relations Strategy

This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign.

Acest text practic, orientat catre client, arata studentilor cum sa evalueze si sa se adapteze sistematic la nevoile unui anumit client - indiferent daca este mare sau mic, global sau local, cu scop profit sau nonprofit - pentru a lansa cea mai eficienta campanie.