Cases on Strategic Social Media Utilization in the Nonprofit Sector

Brings together cases and chapters that examine both the practical and theoretical components of creating an online social community for nonprofit organisations. The technologies discussed in this book provide organisations with the necessary cost-effective tools for fundraising, marketing, and civic engagement.

Reuneste cazuri si capitole care examineaza atat componentele practice, cat si teoretice ale crearii unei comunitati sociale online pentru organizatiile nonprofit. Tehnologiile discutate in aceasta carte ofera organizatiilor instrumentele rentabile necesare pentru strangerea de fonduri, marketing si angajament civic.