Cause-Related Marketing

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.

Acest manual foloseste o abordare de studiu de caz pentru a prezenta o varietate de campanii de marketing legate de cauze care au fost dezvoltate de companii si ONG-uri. Aceste studii de caz inovatoare ii ajuta pe studenti sa inteleaga modul in care astfel de campanii afecteaza organizatiile cu scop profit si non-profit, clientii si societatea in general.