The Challenger Sale

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

Bazat pe un studiu exhaustiv realizat pe mii de reprezentanti de vanzari din diverse industrii si zone geografice, acest titlu sustine ca construirea clasica a relatiilor este o abordare perdanta, mai ales cand vine vorba de vanzarea de solutii complexe, la scara larga, de tip business-to-business.