Challenger Sale

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

Bazat pe un studiu exhaustiv al mii de reprezentanti de vanzari din mai multe industrii si zone geografice, acest titlu sustine ca construirea de relatii clasice este o abordare care pierde, mai ales cand vine vorba de vanzarea de solutii complexe, la scara larga, de la business la business.