Changing Organizational Culture

Organizations are faced with increased demands for change but these are often so challenging that they meet heavy resistance and fizzle out. This book encourages the development of a reflexive approach to organizational change, providing insights as to why it may be difficult to maintain momentum in change processes.

Organizatiile se confrunta cu cerinte crescute de schimbare, dar acestea sunt adesea atat de provocatoare incat intampina o rezistenta puternica si dispar. Aceasta carte incurajeaza dezvoltarea unei abordari reflexive a schimbarii organizationale, oferind perspective cu privire la motivul pentru care poate fi dificil sa se mentina impulsul in procesele de schimbare.