China Goes West

Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

Prezentand o perspectiva de neegalat asupra functionarii interioare a corporatiilor chineze si a planurilor lor de expansiune pe pietele internationale, aceasta carte combina interviuri cu directori si relatari directe, oferind contextul atat de necesar pentru ascensiunea companiilor chineze pe pietele interne si de peste mari si modul in care Occidentul poate concura cu succes.