Chinese Business Enterprise

With a series of case studies examining business functions such as research and development, operations management, production, distribution, marketing and human resources within the Chinese context, this book provides a guide to the main operational areas of business enterprise in China including both domestic and foreign funded enterprises.

Cu o serie de studii de caz care examineaza functiile de afaceri, cum ar fi cercetarea si dezvoltarea, gestionarea operatiunilor, productia, distributia, marketingul si resursele umane in contextul chinezesc, aceasta carte ofera un ghid pentru principalele domenii operationale ale intreprinderii din China, inclusiv pe plan intern si intreprinderile finantate din strainatate.