Collaborative Advantage

Conventional competition-based approaches to strategy no longer work and can actively prevent an organization from achieving its goals. This book proposes an alternative model, that of Collaborative Advantage, to drive a greater level of success that is better for you, better for your customers and better for society.

Abordarile strategice conventionale bazate pe concurenta nu mai functioneaza si pot impiedica activ o organizatie sa isi atinga obiectivele. Aceasta carte propune un model alternativ, cel al avantajului colaborativ, pentru a conduce la un nivel mai mare de succes, care este mai bun pentru dvs., mai bun pentru clientii dvs. si mai bun pentru societate.