Colour Sells

Colour Sells makes a strong case for paying attention to the importance of colour in products and marketing. From strategy to packaging to trends, this book analyses colour in case studies and interviews with industry leaders and influential merchandisers.

Color Sells este un argument puternic pentru acordarea atentiei importantei culorii in produse si marketing. De la strategie la ambalare la tendinte, aceasta carte analizeaza culoarea in studii de caz si interviuri cu lideri din industrie si comercianti influenti.