Commodity Branding

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.

Cand vine vorba de branding spatiul energetic, apare un domeniu de cercetare interesant si in mare masura neexplorat. Prin urmare, aceasta carte incearca sa umple un gol in literatura, deoarece examineaza aplicabilitatea metodelor teoretice si practice de branding si a strategiilor de brand pe o piata de marfuri, in acest caz piata energiei.