CommunicAsian

Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands.

Valorificand cercetarile si deceniile de experienta pe pietele cu cea mai rapida miscare din lume, aceasta carte argumenteaza convingator pentru o abordare noua si pregatita pentru viitor a planificarii si implementarii comunicarilor, pe care secolul asiatic o cere.