Communicating Social and Environmental Issues Effectively

This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies.

Acesta este ghidul definitiv pentru planificarea si furnizarea de comunicari excelente privind problemele sociale si de mediu complexe. Incluzand studii de caz din lumea reala, exercitii practice si cadre clare, aceasta carte ii ajuta pe lideri, manageri si profesionisti in marketing sa planifice, sa reziste riscurilor si sa execute strategii de comunicare eficiente.