Communication Design and Branding

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world.

Aceasta carte aduna noi descoperiri empirice care promoveaza progresele in domeniile designului de comunicare si branding, cu un accent special pe abordarile interdisciplinare care arata cum sa combini cunostintele din aceste domenii pentru a imbunatati afacerile intr-o lume digitala si globala.