Comparative Dynamics in the Comics Industry

This book focusses on the European comics industry to explore the complex impact of organizational and cultural differences in audience behaviors, both in the comics industry specifically, and in the creative industries in general.

Aceasta carte se concentreaza asupra industriei europene de benzi desenate pentru a explora impactul complex al diferentelor organizationale si culturale in comportamentele publicului, atat in industria benzilor desenate in mod specific, cat si in industriile creative in general.